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The Library

Here we gather a curated list of online resources for marketers and data scientists – ebooks, papers, tutorials or software.

Data Science Ebooks

Data Science Books

R Packages

  • data.table – a specialized data type to work with very large tables. Fast aggregation and join.
  • marittr – a pipe-forwarding mechanism for R.
  • ggplot2 – powerful package for data visualization.
  • arules – frequent itemsets and association rules mining.
  • BTYD – fitting Pareto/NBD, GB/NBD models for non-contractual customer behavior.
  • NMF – Non-linear Matrix Factorization.