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RFM Segmentation - Introduction Slides

RFM Segmentation – Introduction Slides

RFM Segmentation from Kamil Bartocha RFM Segmentation is the easiest and most frequently used form of database segmentation. It is based on three key metrics: Recency, Frequency and Monetary Value of customer activity. RFM is often used with transactional history in e-commerce, but can also work for Social Media interactions, online gaming or discussion boards. […]