MarketingDistillery is a group of practitioners in the area of e-commerce marketing. Our fields of expertise include:
- Marketing strategy and optimization.
- Customer tracking and on-site analytics.
- Predictive analytics and econometrics.
- Data warehousing and big data systems.
- Marketing channel insights in Paid Search, Social, SEO, CRM and brand.
A creative and inspiring digital senior executive, leveraging world-class analytics and numerical skills, Pascal has a rare breed of engineering background and commercial acumen and practice, acquired in director positions for leading companies such as Eurostar, Expedia, Thomas Cook and Hertz.
Expert in analytics and quantitative marketing, he has a unique ability to transform data into insightful strategies and practical roadmaps to help companies master their digital transformations through data and processes, bridging the gap between data science and decision makers.
An expert in the field of data processing, data systems architecture and artificial intelligence. Currently exploring ways of building cutting edge software solutions to crunch through data and aid e-commerce marketing analysis.
Always on the lookout for the “new cool” and ways to improve “the old”. Self-declared programming language polyglot, a geek of computer security and all the “hacking” out there.
Specialties: solution architecture, software design and development, data mining, big data solutions, artificial intelligence, pattern and image recognition, computer security.
Scientist in the field of bayesian statistics, with special focus on applications in:
- multivariate financial time series (stocks and commodities prices)
- mixed treatment comparisons
MCMC methods, predictive distributions, risk assesement (VaR, ES), model comparison
Transformational in the areas of marketing, web analytics, data visualization and web development. I bridge both analytics and business. I have a background in marketing, statistics, and econometrics, with a deep understanding of the nitty gritty of marketing analytics methods.
I have introduced new tools into organizations and built new processes and ways of marketing online efficiently. I am entrepreneurial and I get energized by seeing success in my efforts to change how work is done within an organization.
I’m a natural team player and collaborator with a client-centric approach to business. I believe communication is the key to getting things done, especially innovative changes that can have a massive impact.
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