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5 Hot Links for Week 38

Dear MarketingDistillery.com readers,
For your convenience, we have put together a list of informative and inspiring articles that caught our eye last week. Please let us know if such a weekly post is useful or just creates more information-noise. Good luck in the new week!

  1. Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! by Avinash Kaushik – As mobile becomes the primary channel for some businesses, marketing tools and strategies struggle to keep up. Avinash presents a thorough (as always) review of tracking strategies for both mobile webpages and mobile apps using Google Analytics.
  2. Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples by Avinash Kaushik – At Marketing Distillery we believe that dashboard design is an art form. Having the right amount of detail while providing business-focused insight is more than critical in our data-overloaded world. The difference between tactical and strategic reporting levels often blur to produce a pulp of charts and numbers.
  3. YCombinator 2014 Data Science Startups – Checkout this list of Data Science startups for ideas and inspiration. Data visualization and machine learning are still at the top of the list of most sought job skills.
  4. D3.js Step by Step – The D3 library is almost a standard for data visualization. If you are a data scientist, or are thinking about becoming one, the ability to “sell” your insight is absolutely critical. A picture is worth more than a thousand words and this set of tutorials is a good starting point for building interactive and rich data visualizations.
  5. Predicting What User Reviews Are About with LDA and Gensim – Topic classification in reviews is a big problem when your app or website gains traction. Manually reviewing and classifying user feedback can be a boring process. This LDA-based methodology is a good starting point for an automated solution. Yes, the sources code is included.

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