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2 responses to “What is the best attribution model?”

  1. Marketing channel attribution on big data - on the fly calculation with AWK | Marketing Distillery

    […] of the consequences and results driven by the investement. As it was outlined in the previous article by Pascal Moyon, there is no single solution to this puzzle. What it means in practice, a great value brings […]

  2. Marketing attribution models explained | Marketing Distillery

    […] What is the best attribution model? by Pascal Moyon […]

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